512 Media Group — Media

Sports media production & audience growth

We don't just advise on building audiences — we build them ourselves. 512 Media Group produces, grows and monetises sports content across YouTube and podcast platforms, applying the same SEO, design and strategy we use for agency clients to our own media properties.

That means when we work with a creator or brand, we bring real operational experience — not theory.

What we do

What we do for media clients & creators

SEO & discoverability

Titles, descriptions, tags, and publishing strategy built to rank. We research what your audience actually searches for and structure every upload around it.

Thumbnail design

Click-through rate is the single biggest lever on YouTube growth. We design thumbnails built to perform — tested against real audience behaviour in your niche.

Live support & strategy

Ongoing channel management, upload scheduling, analytics review, and growth strategy. We stay in it with you — not a one-off audit and goodbye.

Monetisation & sponsorship

From ad revenue optimisation to finding and securing brand partnerships, we help creators turn audience into income at every stage of growth.

Podcast production & distribution

Recording setup advice, editing, show notes, cross-platform distribution and audience development for podcasters who want to grow beyond their current reach.

Short-form content strategy

Shorts, Reels, and TikTok as a growth engine — not an afterthought. We build short-form pipelines that feed long-form audiences and compound over time.

Proof of practice

Our own channels — proof of practice

Everything we offer, we apply to our own properties first. Here is what that looks like in practice.

Pigeon Racing

The Loftline Podcast

Long-form podcast for the pigeon racing community. Built from zero using the same SEO and content strategy we apply to client channels — growing consistently week on week through search-optimised publishing, audience-focused content, and strong episode retention.

Watch on YouTube
1,000+
Avg views per episode
5,000+
Watch hours — 4 months
433
Subscribers
Combat SportsRebranding soon

In The Box Seat

Short-form combat sports content built around discoverability and shareable moments. Currently scaling through Shorts with a long-form strategy in development — demonstrating how short-form can be used as a sustainable top-of-funnel growth engine.

Watch on YouTube
1,296
Subscribers
Shorts
Primary format
Long-form
In development
Network

Building a sports podcast network

512 Media Group is developing a network for independent sports creators — combining our production support, SEO expertise, sponsorship relationships and distribution reach under one roof. If you're a creator ready to grow, we want to hear from you.

Creator partnerships
Open to independent sports podcasters across all disciplines
Coming Soon
Work with us

Work with 512 Media Group

Whether you're a brand looking to reach a sports audience, a creator who wants to grow faster, or a business that wants to start a podcast the right way, let's talk about what that looks like.