7 Proven QUICK FIX Email Marketing Strategies That Work in 2025

Email marketing is booming. Despite new marketing tools coming out, email still offers the best return on investment (ROI). In fact, companies usually make £28 - £32 for every £1 they spend on email marketing

But, email marketing keeps changing. What worked in 2020 won't work in 2025. Marketers need to keep up with the latest trends and strategies.

Here are 7 fresh email marketing strategies you can start using today:

1. Hyper - Personalise Your Emails (Beyond First Names)

Customers want emails that feel made just for them. Personalised emails can make up to 6x more revenue than non-personalised ones.

Quick wins:

• Use AI-powered personalisation tools like ChatGPT, Jasper, or Copy.ai.

• Gather meaningful, GDPR-compliant data via your sign-up forms.

• Use authentic sender names and reply addresses.

📊 Stat: Over 70% of brands still fail to properly personalise their email campaigns.

2. Segment Your Email Audience Precisely

Segmented campaigns can lead to 760% higher revenue than generic ones.

Segment by:

• Industry

• Company size

• Buyer stage

• Behaviour (opens, clicks, downloads)

📊 Real-world result: Businesses that segment by intent and interaction regularly report open rates over 90%.

3. Prioritise Mobile Email Experiences

By early 2025, over 55% of emails are opened on mobile devices.

Mobile-first tactics:

• Short subject lines & preheaders

• Large, tappable CTAs

• Responsive design templates (supported by Mailchimp, ConvertKit, ActiveCampaign etc)

📊 Stat: Mobile-friendly emails bring in 3 - 4X more revenue than non-optimised ones.

4. Implement Smarter, Data-Driven A/B Testing

A/B testing is getting more powerful. In 2025, AI tools help test everything from tone and layout to timing and content.

Test:

• Subject lines (personal vs. generic)

• Plain-text vs. HTML

• Short vs. long-form emails

• “From” names (brand vs. individual)

📊 Example: Obama’s campaign famously used A/B email testing to boost donations by $2 million+.

5. Automate with Contextual Triggered Emails

Triggered emails (like cart abandonment or welcome flows) outperform regular campaigns. They can generate up to 24x more revenue.

Great triggers to start with:

• Abandoned cart reminders

• Welcome/onboarding flows

• Birthday or milestone offers

• Re-engagement nudges

📊 Stat: Triggered emails get average open rates of 70%+ and click-through rates between 15 - 30%.

6. Craft Irresistible Subject Lines

About 47% of people open emails just because of the subject line. A catchy subject line can make all the difference.

Tips:

• Use personalisation (name, product, location)

• Create urgency or curiosity (“Only 24 hours left!”)

• Avoid spammy words like “Free!!!” or “You won’t believe…”

📊 Fact: 69% of recipients judge emails as spam based on the subject line alone.

7. Send Emails at the Right Time

Your timing is crucial. Even great emails can get missed if they hit inboxes at the wrong moment.

Best sending windows (2024–2025):

• Tuesdays and Wednesdays, 10am – 11am are best overall

• 4am – 8am emails have a 33% transaction rate

Bonus Tip: Most modern email tools now offer AI-based send-time optimisation - use it!

Final thoughts:

Email is here to stay - and it’s evolving fast.

The strategies for success in 2025 are smart, segmented, personalised, and timely. By using these updated methods, your email marketing will see better engagement, higher conversions, and real business growth.

Need help building email campaigns that actually perform?

👉 Schedule a Free Strategy Call With Us Today